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Senseo Coffee Machines Senseo is a machine for coffee designed by Philips and Douwe Egberts. It makes use of coffee pods to make fresh cups of coffee. In contrast to other machines that are simple to use, the final product created by Senseo actually tastes like coffee. It is also easier to clean. This case takes place in July 2004 and is focused on the launch of the first serious competitor to senseo, Tassimo, promoted by Kraft. Senseo Seletc The Senseo Seletc is an easy-to-use small pod-based coffee maker made by Philips. It utilizes a unique system designed by Douwe-Egberts which lets you brew a cup of coffee instantly without the hassle of messy grounds or filters. The Senseo Seletc is easy to use and has a sleek design that looks good on your counter. Its large reservoir of water means it can make ten cups of coffee in a row. It has a power switch that illuminates when it is ready to dispense and an indicator light which turns off when the water reservoir is empty. The Senseo Seletc has a memory feature that lets you save your favorite recipes. You can make a single or a double cup of coffee using the Senseo Seletc. Remove the tab on the top of the machine and place the pod in the middle of the slot. To start making the coffee, press the power button located in middle of the front. To stop the brewing process you need to press the button to the right of the power button. The Senseo Seletc also has an automatic shut-off feature that switches off the machine once it's finished brewing. In comparison to traditional filter coffee makers In comparison to traditional filter coffee makers, the Senseo Seletc is less taxing on the environment. It consumes less energy and is made of recycled materials, making it a greener alternative. In addition the Seletc Seletc is more affordable than other pod coffee makers. There are many different Senseo machines, each with their own unique features. The original Senseo machine is the most affordable while the Senseo Quadrante offers more functionality. The Senseo Seletc features a new brick design that is easier to clean than previous models. It includes an easily washable and removable drip tray along with a coffee spout as well as an water tank. It comes with a metal plate for the cup and a coffee filter that can be reused. The Senseo Seletc is designed to be easy to use and has a simple operating concept, and a memo function for storing your most-loved recipes. The coffee spout is inclined forward and the holder for coffee pods is higher to give better visibility. This machine is compatible to all Senseo pods, including the XL ones as well as those with milk. This is the ideal coffee maker for those looking for a simple and easy to use machine. It's perfect for small offices, apartment, or dorm room. It also comes with a 1-year warranty that is limited. Senseo Selut Senseo is a system for brewing coffee from the Dutch companies Philips and Douwe Egberts. The system is based upon coffeepads, also known as “caffe pods” in some countries. The system is renowned for its ability to create espresso-like beverages like cafe latte and cappuccino with only a few presses of the buttons. The unique pressurized brewing method of Senseo produces an undiluted crema layer of coffee not cream. This is what gives Senseo its distinctive aroma and taste. Senseo coffee is available in various blends, such as mocca, regular, mild and dark roast. There are also senseo coffee maker for sale that contain added flavors, like latte or cafe choco. There are also decaffeinated coffees. Mondelez through its Tassimo product, competes with Senseo on the single-serve coffee market. To address competition concerns, the Commission examined whether there could be a market overlap for Senseo and Tassimo machines (as as their respective coffee pods) in Austria, Denmark, France, Germany, Italy, the Netherlands, Spain and the UK. The Commission found that there was no overlap between these markets, since Senseo and Tassimo are not their closest competitors. Senseo has a small market share in each of these countries and the Transaction is unlikely to significantly impact this.